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Ameriprise Study: Americans Avoiding Risk, Sometimes to Their Own Detriment  

November 5, 2015

Business Wire

Ameriprise Financial, today unveiled new research on how U.S. investors perceive financial risk and how those feelings shape investment decision-making. The Financial Risks & Investor Attitudes study uncovered that a vast majority of respondents (73%) tend to avoid risk entirely or weigh risk very carefully when engaging in financial decisions. With the recent market volatility as a backdrop, these respondents admit that by taking a more proactive role in their financial education and investing strategies, they could better understand and embrace a level of financial risk that could potentially benefit their portfolios. 

“Investing for the long-term, while also trying to navigate market swings, is one of the biggest challenges facing investors,” says Marcy Keckler, vice president of Financial Advice Strategy at Ameriprise. “Whether you are an experienced investor or beginning to build your retirement nest egg, having a comprehensive financial plan and understanding how risk factors into your plan can help build financial confidence.” 

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